Stations Casino, a BIG name in the Las Vegas gaming arena has established a small beachhead in Reno-Sparks.
Station Casinos LLC has taken the operating reins of the sports book inside Baldini’s Casino in Sparks, marking the company’s first foray into the Northern Nevada market.
Whether there will be more to come, Station officials aren’t saying. Their focus for now is managing the sports book in Baldini’s, replacing the facility’s former operator, William Hill.
The sports book is still owned by Baldini’s, but officials said the joint venture blends Station’s technology and brand with Baldini’s reputation over the past 26 years as a locals draw.
“There was an opportunity, and we have a very loyal sports book base that we want to add to,” said Randy Wike, Baldini’s director of marketing. “And Stations Casino is very innovative.”
Station’s northward expansion coincides with broad growth statewide in sports book wagering that has nearly doubled in the past decade.
While Baldini’s, at the corner of Glendale Avenue and Rock Boulevard, marks the first “Station Casinos” sign to go up in the Truckee Meadows, the company has been a landowner in the area for years.
Last December, Station sold a 101-acre parcel on the southeast quadrant of the South Virginia Street-Mount Rose Highway junction to a group of local investors for $2.05 million and still owns land to the west along State Route 431, where a long-planned hotel-casino high-rise has yet to be developed.
Lori Nelson, vice president corporate communications, said Station has no plans in place for that land but is tending solely for now to managing the sports book in Baldini’s.
Since first announcing its partnership with Baldini’s in February, Station has invested a “substantial amount of capital” in renovations, Nelson said, including new large-screen TVs, furniture and other amenities in the 50-seat sports book.
“It’s been a complete renovation,” she said. “We see a demand for our product up here, and Baldini’s has carried out on its end with eight dedicated parking spaces outside for book customers.”
The facility will be ready when the busy football season opens later this summer, Wike said.
Baldini’s offers High Sierra Brewing Co. restaurant, opened in 2012 within steps of the sports book, and plans call for renaming the Brickyard Bar & Grill and revamping the menu to better cater to the sports-betting crowd.
Sports book Manager Nick Sfanos said customers have Station’s mobile app and tech-based wagering system linked into its network of 16 other race and sports books and 11 casino properties in the Las Vegas area.
“We love our locals, so it makes an ideal relationship with Baldini’s. You’ll get over-the-top service,” Sfanos said.